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The Sicilian Railway Experience: the historic luxury train project

The Sicilian Railway Experience is designed to enhance and advertise the travel experience on a historic luxury train, an increasingly fashionable choice in Italy and around the world. The train designed by Rocco Forte Hotels in collaboration with the Fondazione Ferrovie dello Stato will pass through some of the most fascinating places in Sicily: here is the itinerary and details, besides other similar projects in the world of luxury trains.

TABLE OF CONTENTS:

• The Rocco Forte Hotel project: the luxury historic train in Sicily
  
• Other luxury historic train projects
  
• The Orient Express "La Dolce Vita" in Sicily

The Rocco Forte Hotel project: the luxury historic train in Sicily

The Sicilian Railway Experience is a project by Rocco Forte Hotels group, founded by Sir Rocco Forte and his sister Olga Polizzi in 1996, owner of 14 luxury hotels and resorts around the world (in addition to two upcoming openings in 2023 planned in Milan). Thanks to the collaboration with the Fondazione Ferrovie dello Stato, Rocco Forte Hotels has launched the itinerary of this historic luxury train, targeting companies. The train is in fact designed for corporate meetings or presentations, team building events and similar activities, in order to promote the historic train as an elegant and comfortable option for luxury tourism. The Sicilian Railway Experience in fact provides an itinerary that goes from Palermo - where the aim is to relaunch the historic Hotel Villa Igiea, also belonging to the Rocco Forte Hotels group - to Agrigento, offering the exclusive opportunity to enjoy the view of the Valley of the Temples on board a centenary train along the way, until arriving near the exclusive Verdura Resort. The journey takes about two hours and is designed to allow passengers to enjoy the incredible beauties of western Sicily, both the landscape and the archaeological ones, present in the area defined as a UNESCO heritage which includes the Scala dei Turchi and the Valley of the Temples.

The Sicilian Railway Experience is currently available to companies and offers a customizable service, including a local tour guide, a high-level bartender and various options on interior management - wooden seats, leather seats and a suitably set-up luggage for specific needs. In this way, the historic Sicilian luxury train combines panoramic views and comfort, typical tastes of the Sicilian land and artistic-cultural information. The Sicilian Railway Experience project is therefore configured as a great opportunity to enhance the unique beauties of a region like Sicily, thanks to the union between culture and food, but also to the attention to sustainability and respect for the environment. In Sicily, new and further itineraries on historic luxury trains are already planned, under the banner of slow tourism and designed to enhance the excellence of the territory, as will probably happen in other Italian regions, given the great opportunities offered by the Bel Paese in respect to food and both to naturalistic and artistic beauties.
Even in Sicily, there are several luxury properties in suggestive locations, easily consultable among our proposals of properties for sale in the island.

Other luxury historic train projects

The Sicilian Railway Experience is certainly not the only option for traveling on a luxury historic train. This option is becoming more and more fashionable worldwide, so much so that it has given rise to several tourism projects focused on these incredible means of transport. The first historical luxury train to mention is certainly the Golden Eagle Trans-Siberian Express, also known as the “Trans-Siberian”, which is the longest railway line in the world thanks to its 9.288 km. The passengers of this train travel through unique places, starting from western Russia, to reach the Far East, passing through Mongolia, the Gobi Desert and Beijing, through what used to be the famous "Silk Road".

Also in Asia it is possible to travel on the Maharajas Express, one of the first in the world as regards the comfort and services offered to passengers. Suffice it to say that each car includes a butler and is decorated with flower garlands, as well as offering various travel options, such as the "Heritage of India" itinerary that runs from Mumbai to Delhi. Staying in the Far East, we have to mention the luxury trains of the Eastern & Oriental Express that travel through Thailand and offer convoys that reproduce those of the film “Shanghai Express”, with parts in cherry wood and silk finishes.

The Orient Express "La Dolce Vita" in Sicily

The Orient Express has come back to make travelers from all over the world dream and is about to arrive in Italy as well. In fact, starting from 2023, it will be possible to travel on the Orient Express "La Dolce Vita", a project born from an agreement between the French group Accor (which has held the "Orient Express" brand since 2017), Trenitalia and Arsenale S.p.A. (company that operates in luxury hospitality), and aimed at lovers of luxury trains. This exclusive convoy is inspired by the years and the design of La Dolce Vita, offering different itineraries (at the moment there are ten) through 14 regions of the Bel Paese, with Rome as the heart and central stop of the route. In the luxury train par excellence, nothing can be left to chance, especially the interiors designed to accommodate the few passengers who will be able to afford this exclusive journey.

The Orient Express "La Dolce Vita" is therefore a luxury train that is unique in the world for its elegance, interior style and comfort. But not only. The itineraries of this luxury train are also truly unique and exclusive. As regards Sicily in particular, the Orient Express "La Dolce Vita" will include three different convoys: one in the West of the region, from Palermo to Trapani, one dedicated to Baroque Sicily and one that will go from West to East this, following a food and wine itinerary. Also the Orient Express "La Dolce Vita" therefore promises to be an exclusive and unforgettable experience, a slow and sustainable luxury journey, since it also includes a series of ecological interventions aimed at ensuring the sustainability.

All about renovation for luxury homes

Renovation for luxury homes: what are the incentives and bonuses for home restructuring in 2022 and what is the news with respect to tax breaks? What changes for the owners of luxury properties in respect to the renovation of the house? Let's find out.

TABLE OF CONTENTS:

• Incentives and bonuses for restructuring
  
• What changes for the owners of luxury homes?
  
• What is the news for 2022?

Incentives and bonuses for restructuring

The time has come to make a point of the situation about the renovation for luxury homes following some regulatory changes and innovations introduced in recent months. The tax bonus for the renovation of the house is the tax advantage that allows you to deduct from the IRPEF a part of the expenses incurred for the renovation of homes and common parts of residential buildings on the Italian territory. The restructuring bonus can be requested by all taxpayers subject to the payment of income taxes, whether they are resident in Italy or not. Specifically, not only the owners or holders of real rights on the properties for which the works are carried out and who bear the costs, but also the tenant or borrower can benefit from the facility.

The restructuring bonus is confirmed also for 2022 and consists of a 50% deduction on IRPEF, up to a maximum of 96.000 euros of expenditure, divided into 10 annual rates of the same amount, for building redevelopment, extraordinary and ordinary maintenance in condominiums or in single buildings. The tax discount, again with a maximum of 96.000 euros, is also applied to those who buy apartments that have been completely renovated by a company. Connected to the restructuring bonus there is also the furniture bonus, which allows, contextually with restructuring interventions, to take advantage of the tax discount on IRPEF of the expenses incurred for the purchase of furniture up to a maximum amount of 10.000 euros. The green bonus, the so-called garden bonus, was also confirmed, namely the 36% discount for renovating the green spaces of the home, with a maximum spending of 5.000 euros.

What changes for the owners of luxury homes?

We have recently already explained what will change for the owners of luxury properties with the 2022 land registry reform. Turning to the home renovation bonus with IRPEF deduction of expenses, it must be said that this also applies to prestigious properties, or those properties that fall into the category of luxury homes, as already explained in our dedicated article.

These are properties belonging to the cadastral categories A/1 (stately homes), A/8 (homes in villas) and A/9 (castles, prominent buildings). The subsidy for the restoration of the building stock is in fact applicable to residential properties of any cadastral category and there is no restriction for luxury homes, so much so that it is also possible to enjoy the reduced VAT rate of 10% on the provision of services related to such interventions.

What is the news for 2022?

The house renovation bonus has been extended until 31 December 2024 and confirmed under the same conditions. A novelty introduced in 2022 concerns the new obligations relating to the assignment of credit and the discount on the invoice, aimed at combating fraud. In particular, these are the compliance approval (the communication from the professional who carried out the first documentary check on the requirements to benefit from the bonus) and the certificate of adequacy (issued by a qualified technician to ensure that the maximum cost limit by type of intervention has been respected). In order to prevent fraud, the superbonus 2022 decree also introduced very severe penalties, namely from 2 to 5 years of imprisonment and from 50.000 to 100.000 euros in fines for dishonest qualified technicians. The types of interventions that may fall within the tax relief of the home renovation bonus in 2022 are:

• extraordinary maintenance, restoration and conservative rehabilitation and building renovation carried out on individual residential real estate units of any cadastral category;
• ordinary maintenance, extraordinary maintenance, restoration and conservative rehabilitation, building renovation, carried out on all common parts of residential buildings;
• necessary for the reconstruction or restoration of the property damaged following calamitous events;
• relating to the construction of garages or appurtenant parking spaces, including shared property;
• aimed at eliminating architectural barriers;
• for the creation of any tool that, through communication, robotics and any other means of more advanced technology, is suitable for promoting internal and external mobility of the home for people with severe disabilities;
• of asbestos removal and execution of works aimed at avoiding domestic accidents;
• repair of unsafe systems built on buildings;
• relating to the adoption of measures aimed at preventing the risk of third parties carrying out illegal acts;
• aimed at the wiring of buildings, the containment of noise pollution, the achievement of energy savings, the adoption of static and anti-seismic safety measures for buildings;
• to replace the existing emergency generator with the latest generation gas emergency generators.

In addition to the expenses necessary for carrying out the work, the house renovation bonus also includes:

• expenses for design and other related professional services;
• expenses for professional services in any case required by the type of intervention;
• expenses for the regulation of buildings;
• expenses for the purchase of materials;
• remuneration paid for the report on the compliance of the works with the laws in force;
• expenses for carrying out appraisals and inspections;
• value added tax, stamp duty and fees paid for concessions, authorizations and notifications of commencement of works;
• infrastructure costs;
• any other costs strictly connected to the implementation of the interventions and to the obligations established by the regulation for the implementation of the subsidized interventions.

To clarify the situation, here are some examples of expenses falling into the categories listed above:

• replacement of external fixtures and doors or shutters with shutters and with modification of the material or type of fixture;
• installation of lifts and safety stairs;
• construction and improvement of toilets;
• refurbishment of stairs and ramps;
• interventions aimed at energy saving;
• fencing of the private area;
• construction of internal stairs.

Finally, here are the procedures for requesting the 2022 restructuring bonus, with the support of a CAF (Tax Assistance Center) or a tax advisor:

• in the tax return phase, with the presentation of form 730 or the single form (as anticipated, the deductible amount must be divided into 10 annual installments of the same amount);
• with immediate discount on the invoice;
• through a tax credit transferable to authorized subjects such as banks, financial intermediaries and suppliers.

Sources:

• Documentazione Camera dei Deputati
• Agenzia delle entrate
  
  
  

Home automation and smart home: all about intelligent luxury homes

Home automation and smart homes are increasingly in vogue among owners of luxury homes who want to combine comfort and functionality, as well as having spaces to dedicate themselves to self-care and the most diverse hobbies. But what are the differences between smart homes automation and what are the advantages offered by the two solutions? And the best hi-tech accessories in the luxury items market? Let's find out how home automation works and what are the latest trends in smart luxury homes.

TABLE OF CONTENTS:

• How does home automation work in luxury homes?
  
• Home automation and smart home: differences and advantages
  
• The best smart gadgets for a luxury home

How does home automation work in luxury homes?

The association between technology and luxury homes is now increasingly in vogue. As we wrote some time ago, more and more luxury homes are equipped with hi-tech accessories, as well as devices to create immersive spaces or spaces designed for wellness and personal care. Some tools and technological devices, then, have cost as much as real luxury goods, as home automation ones. The domotic houses go in this direction, given that they are designed to allow owners to manage their home comfortably from smartphones and in general remotely.

Home automation allows you to manage the lighting, as well as the temperature and air conditioning, the remote switching on and use of the latest generation technological devices, as well as the sounds they produce - starting from smart TVs and audio systems. All this guarantees maximum comfort in the management of environments, as well as ensuring maximum safety in the home with the integration of control systems, such as video intercoms with various functions.

Home automation and smart home: differences and advantages

For all the features and automation that distinguish it, the concept of home automation differs from the one of smart home. The latter basically consists in the presence of hi-tech wireless devices with different functions, which can always be managed remotely, but not connected to each other. Home automation, on the other hand, allows you to manage all the functions of a home and integrate the various devices thanks to the electrical system cables. Home automation also provides ample scope for customizing the possibilities and mode of managing technological devices, so that each home best responds to the needs of the owner, but also to his taste in the field of furniture, a topic that we have dealt with in another article.

Moving on to a comparison between the two options, home automation is really integrated into the house, since it only needs the electricity network to ensure full functionality, and therefore does not require a connection to the network, ensuring a high level of safety. For the same reason, home automation has a positive effect on the value of the property and on the reduction of energy waste, therefore also of management costs. A confirmation is the fact that home automation solutions for air conditioning and hot water control are part of the Ecobonus which offers various tax breaks related to energy saving. Moving on to the smart home, the main advantage is the availability and variety of luxury hi-tech gadgets, which can be purchased without the need to actually intervene on the property, thus reducing time and costs to obtain relatively similar features.

The best smart gadgets for a luxury home

Home automation and smart homes are however connected to the luxury goods market, increasingly intertwined with the technological one, thanks also to the marketing of luxury technological objects, such as design smartwatches or devices dedicated to the use of music, and any type of file audio, such as the home theater, that is a room used as a home cinema room, to be equipped with the latest generation devices for the reproduction of sounds, so as to obtain the effect given by the big screen, the prices of the best hi-tech gadgets are obviously high, but some of these products, made by the most famous fashion brands, are truly exclusive and unique, managing to perfectly combine functionality and elegance.

In addition to the opportunity to experience the latest technological frontiers within luxury homes, with immersive environments, for those who wish to enjoy the experience of Virtual Reality or make the most of the services offered by digital. As happens with Oculus rooms, designed for the use of Virtual Reality viewers, or even in spaces designed specifically for viewing 3D images.

The 2022 Venice Biennale: all about the exhibition that combines art and fashion

The 2022 edition of the Venice Biennale is focused on the increasingly close relation between art and fashion. The international art exhibition this year will also include famous luxury brands with dedicated pavilions and much more.

TABLE OF CONTENTS:

• What is the Venice Biennale?
  
• Luxury brands at the 2022 Venice Biennale
  
• Luxury fashion brands and sustainability

What is the Venice Biennale?

The Venice Biennale was born more than a hundred years ago, precisely in 1895, and is considered one of the most prestigious cultural events in the world. In a nutshell, the Venice Biennale consists of a set of exhibition, performative, research and training activities that concern different fields, which were introduced in different historical periods, namely: Art (1895), Architecture (1980), Cinema ( 1932), Dance (1999), Theater (1934), Music (1930). In particular, the Art and Architecture exhibitions are made up of the International Exhibition, the Exhibitions at the National Pavilions and the Collateral Events.

Leaving aside the sectors and focusing on the Biennale Arte, it is important to underline the large number of participating countries, which have become 85 in 2017, making this event one of the most important contemporary art exhibitions in the world, just like the Architecture Biennale in its sector. The 2022 edition of the Venice Biennale is number 59, it is open to the public from Saturday 23 April and will be open until Sunday 27 November 2022. This year, the International Art Exhibition is entitled “The milk of dreams” and, as always, it brings with it many expectations, which, for the first time, also concern the field of fashion and luxury brands.

Luxury brands at the Venice Biennale 2022

What is the main news of the 2022 edition of the Venice Biennale? Simple: the presence of some of the most famous luxury fashion brands. In fact, it is now official that some of the most well-known brands in the world of luxury fashion will be present, including Valentino, Burberry, Dior, Louis Vuitton, but not only. The presence of these brands once again confirms the increasingly close relation between art and fashion, in particular as regards luxury one. The 59th edition of the Venice Biennale will see these brands as protagonists, precisely on the basis of the theme “The milk of dreams”, focused on the theme of changing bodies and the different definitions of the human being, very suitable for hosting realities that they have always focused on corporeality, but also on the dreams and desires of the people they address.

In particular, one of the most central brands will be Valentino, the main sponsor of the Italian Pavilion. The world famous Italian brand will be joined by the British colleagues of Burberry, who have partnered with the British Council to finance the British Pavilion, and by the French of Dior, one of the sponsors of the 2022 edition of the Venice International Art Exhibition. But also the luxury brand par excellence, Louis Vuitton, will not be outdone, with eight of the most famous newsstands in Venice that will host the travel books created by the French brand and the exhibition “Apollo, Apollo” by Katharina Grosse inside the Espace Louis Vuitton. Also Prada could not be missing, which, for the occasion, set up an exhibition entitled “Human Brains: it begins with an idea”, hosted at Ca 'Corner della Regina, the headquarters of the Prada Foundation in Venice.

Luxury fashion brands and sustainability

At the Venice Biennale 2022 the theme of sustainability will also be addressed, which is now at the center in all sectors, including that of luxury brands. Although fashion and luxury have always been associated with the use of refined materials and very expensive production chains, today brands are increasingly attentive to sustainability in their business management. Even luxury brands are therefore approaching a green approach, as we have already noticed in another article. The era of so-called “sustainable luxury” has therefore begun, that is a new way of conceiving exclusive products and accessories in a perspective that takes into account both the sales and image of brands and the environmental impact they have on the planet.

To achieve sustainable luxury fashion, brands will have to implement production processes that guarantee sustainable products that match contemporary needs and tastes. The brands will be able to achieve the goal of sustainability also through the proposal of more durable and qualitatively better products, but also to optimize their production chains. In fact, it will be essential that technology supports brands in reducing inventory surpluses, also eliminating waste and optimizing orders, as well as related transport. Another key role, in addition to technology, will be played by suppliers of raw materials, who will have to ensure a minimum environmental impact and attention to social issues.

The new frontier of luxury: space tourism

The future of luxury holidays seems to be… space. The most luxurious travels will no longer have the best places in the world as destinations: the new luxury hobby will be space tourism, without however renouncing the services and comforts reserved for the most exclusive hotels on our planet.

TABLE OF CONTENTS:

• How does space tourism work?
  
• Luxury travels in space
  
• Luxury hotels in space

How does space tourism work?

The transition from science fiction to reality is almost complete: space travel could become a normal luxury hobby, obviously for the few who can afford it. Space tourism, in fact, is getting closer to becoming a concrete option, as reported by Il Sole 24 Ore. In recent years there has been a growing commitment in the space race by billionaire entrepreneurs such as Elon Musk and Jeff Bezos, pioneers of space travel for personal purposes, therefore also for tourism. Recently, rumors have emerged about how to reach the stratosphere, via a pressurized capsule that will take off from Earth, complete with 360° windows and adjustable interior lighting to enjoy the spatial panorama. In addition to this, adjustable seats are provided, comfortable sofas, a bathroom with a view and an area dedicated to meals, where you can order food and drinks. But not only.

Available images of the space capsule also show a telescope, interactive screens and interior furnishings complete with floor lamps and decorative plants. Once the capsule has taken off from our planet, it should take about two hours to reach the maximum altitude, which is 30 km from the earth's ground. The capsule, after about two hours of flight at the established height, should take two hours again to return and land at an agreed point to be recovered from a ship. The first commercial flights of this type are expected to start in 2024 and the ticket price to board is estimated at 125.000 dollars. And it seems that there are already 600 people in the queue, who have paid the refundable deposit of one thousand dollars and are ready to pay the full amount to enjoy space travel. In short, space tourism now seems ready to land in travel agencies and become the next luxury hobby. But that is not all.

Luxury travels in space

For those who do not have to settle for a “simple trip”, nothing to fear. Space tourism also offers other options, such as that of luxury hotels, which will have nothing to envy to the best luxury hotels on Earth. The Orbital Assembly Corporation has announced that 2027 will be the year of the first luxury hotel that will fly into space close to our planet, between 300 and 400 km away from the earth's ground. The name of the space station should be Aurora and it will be configured as a true orbiting luxury hotel. The technology that will allow the space hotel to stay in orbit is designed to compensate for the absence of gravity in the outer ring area, thanks to the centrifugal force generated by its very fast rotation.

It seems that the cost of building this huge wheel in space will be around 200 billion dollars, but the cost of tickets will also be very high. Five million dollars apiece are assumed for three-day holidays, including round-trip trips, or even twelve-day stays, during which a tour around the Earth will be made every hour and a half, for a total of sixteen sunrises and sunsets within 24 hours. The cost? This type of package is expected to cost just under ten million dollars, with a refundable down payment of 80.000 dollars. It seems that many of the very wealthy potential travelers are already waiting to be able to book, probably by the end of 2022.

Luxury hotels in space

The comforts and services offered to guests during their stay inside the Aurora station will then be comparable to that of one of the best luxury hotels on Earth. Space tourists, during their stay, will be able to enjoy unique and breathtaking panoramic views from their room, from the various common areas, from the wellness area, including fields for practicing various sports, from the bar... and even from the spa, which will offer all the comforts and the services of a luxury terrestrial spa. Not only that: various restaurants managed by starred chefs, suites of various sizes and equipped with the latest generation devices to offer all the comforts to its guests.

It is even assumed that, for prices that are still difficult to imagine, it will be possible to buy a property inside the station and even some suites designed for this very reason. The price for an experience in the space luxury hotel will surely be high, but the stay will certainly be unforgettable. Before closing, a service information: if you are interested in becoming space tourists, before leaving you will need to undergo three months of training and receive the necessary documentation for your luxury vacation in space.

Luxury restaurants: which are the most expensive in Italy

Italian luxury restaurants are a guarantee as regards the quality of the menus, the service and the attention given to their guests. Especially in Italy, there are some that stand out for the exclusivity of the locations, the service offered and the refinement of the dishes: let's find out which and where are the most expensive and luxurious Italian restaurants.

TABLE OF CONTENTS:

• The most luxurious Italian restaurants
  
• The most expensive restaurants in Italy and their prices

The most luxurious Italian restaurants

Enjoying a meal in a real Italian luxury restaurant is a once in a lifetime experience. The dishes and flavors offered to guests by these structures are truly exceptional, in some cases unique. The luxury restaurants guarantee dream menus in exclusive locations, as well as elegant interiors and a very high quality treatment. But what are the best luxury restaurants in Italy? After having already presented the best destinations for a luxury holiday in Italy, we will also try to help you in choosing the most luxurious restaurants in Italy according to The World's Best 50 Restaurants ranking.

• Lido 84 (Gardone Riviera, Brescia, Lombardy) - The restaurant of chef Riccardo Camanini is the first among the Italian ones in the world ranking of The World's Best 50 Restaurants, at position number 15, and is characterized by dishes that favor the products of the Lake of Garda and the pastures of the area.
• Piazza Duomo (Alba, Cuneo, Piedmont) - This restaurant occupies position 18 in the world ranking and is in the hands of chef Enrico Crippa, who offers various gastronomic itineraries, including one focused on Barolo, with proposals for dishes combined with the excellent wine produced right in Piedmont.
• Le Calandre (Rubano, Padua, Veneto) - We go down to position 26 for the restaurant of the Alajmo brothers, who offer different menus of seven or eight courses, characterized by creative and unique dishes such as roasted tomatoes with lavender aubergine ice cream and tortelli di fresh onion juice with cumin and coffee with black truffle yeast sauce.
• Reale (Castel di Sangro, L'Aquila, Abruzzo) - At number 29 of The World's Best Restaurants we find this truly original restaurant, housed in a 1500s monastery in the Abruzzo mountains and led by chef Niko Romito, famous for his techniques innovative products designed to enhance the flavors of the region's ingredients.
• Uliassi (Senigallia, Ancona Marche) - Shortly after the middle of the world ranking, at position number 52, here is the restaurant of chef Mauro Uliassi, which offers a gastronomic journey that integrates the tastes of the earth with those of the sea like few others in the world.
• St. Hubertus (San Cassiano, Bolzano, Trentino Alto Adige) - The last Italian restaurant of the 100 selected worldwide by The World's Best Restaurants is located at position 54 and is the restaurant of Norbert Niederkofler, with his very close culinary approach to the territory and also close to some principles of foraging.

In addition to the 100 restaurants in the world selected by The World's Best 50 Restaurants, there are also those chosen by 50 Top Italy, which can be explored directly on the official website and of which we propose only the top 10 Great Restaurants 2022, within which we they find two of the ones already presented a few lines ago.

1. Osteria Francescana (Modena, Emilia-Romagna)
2. Uliassi (Senigallia, Ancona, Marche)
3. Enrico Bartolini MUDEC (Milan, Lombardy)
4. Daní Maison (Ischia, Naples, Campania)
5. Duomo (Ragusa, Sicily)
6. Le Calandre (Rubano, Pordenone, Veneto)
7. Enoteca Pinchiorri (Florence, Tuscany)
8. Madonnina del Pescatore (Senigallia, Ancona, Marche)
9. Il Pagliaccio (Rome, Lazio)
10. Taverna Estia (Brusciano, Naples, Campania)

The most expensive restaurants in Italy and their prices

So far we did not face the topic of the prices of these Italian luxury restaurants, but now is the time to find out how much it costs to eat in the most expensive restaurants in Italy. Let's find out the price ranges of the menus offered by the most exclusive luxury restaurants, where they are located and the names of the chefs who guide them.

• MUDEC (Milan, Lombardy) - The restaurant of chef Enrico Bartolini, the most starred in Italy, is located in the heart of Milan and offers two tasting proposals, both at a cost of 275 euros, drinks not included (at the price of 190 euros It is possible to add a wine tasting itinerary), which offer nine and ten truly unique dishes respectively
• Osteria Francescana (Modena, Emilia-Romagna) - The Modenese restaurant of starred chef Massimo Bottura offers support that combine tradition and contemporary cuisine in the tasting menu, with 12 courses that are always different and always at a cost of 290 euros, to which it is possible to add wine tasting at a cost of 190 euros.
• La Pergola (Rome, Lazio) - Heinz Beck's Roman restaurant offers a ten-course tasting menu at a cost of 290 euros and a seven-course menu at a price of 250 euros, both of which can be enjoyed while admiring one of the most beautiful views of Rome.
• Enoteca Pinchiorri (Florence, Tuscany) - Chef Annie Féolde, the first woman in Italy with three Michelin stars and fourth in the world, has chosen Florence for her restaurant, which offers a basic six-course menu at a cost of 175 euros, a tasting at the price of 200 euros and a more refined and complete menu that costs 250 euros each.
• Combal.Zero, Rivoli (Turin, Piedmont) - In the beautiful setting of the Museum of Contemporary Art of the Castello di Rivoli, chef Davide Scabin offers a basic tasting menu at a cost of 110 euros and consisting of 5 courses), in addition to the tasting menu Combal.Zero, which has a price of 160 euros per person (drinks not included).
• Cracco Restaurant (Milan, Lombardy) - For chef Carlo Cracco, one of the most famous chefs in the world, no presentation is needed, as well as for his dishes, which can be enjoyed in the heart of Milan by choosing one of the proposed menus, for a price which ranges from around 130 to around 160 euros each.
• Casa Vissani (Baschi, Terni, Umbria) - Chef Gianfranco Vissani's restaurant is located in a large park overlooking Lake Corbara and offers two menus, one for 4 courses, at a cost of 130 euros each, and one for 6 courses, the price of which is instead of 180 euros, excluding wines.
• Only for two (Vacone, Rieti, Lazio) - We close this review of the most expensive restaurants in Italy with a place that is also the smallest luxury restaurant in Italy, since it can only accommodate two people, at a cost of 250 euro each, for a meal dedicated to class, taste… and intimacy.

All about luxury open spaces furnishings

The choice of the furnishings for a luxury open space is essential to enhance the spaces and ensure maximum functionality, both as regards the furniture and the lighting and colors. A luxury open space must be carefully projected in every detail, so that the environment is comfortable, but also functional and elegant.

TABLE OF CONTENTS:

• Ideas for furnishing a luxury open space
  
• The simplicity of open spaces in a modern style
  
• Lighting and colors in a luxury open space

Ideas for furnishing a luxury open space

Open space is an increasingly popular solution even in luxury homes. These environments are ideal especially for enhancing large spaces and homes that have the ability to offer natural lighting, but are an ideal choice in any context in terms of comfort and functionality. For these reasons, a luxury open space is characterized by class and elegance in the choice of furniture, materials and lighting. Typically, in an open space, two environments come together: the living room, designed to welcome guests and spend relaxing moments, and the kitchen, increasingly becoming a space for sharing, and not just for working, inside the home. To make an open space luxurious, the utmost attention must be paid to the harmony between these two functional areas, as well as between technology and elegance.

Starting from the latter, the living area of ​​a luxury open space will revolve around the sofa, which must be welcoming and spacious, perhaps flanked by a tea table and completed by comfortable cushions. As for the area dedicated to the kitchen, it is necessary to choose a style that is in line with that of the living area, but it is also necessary to choose carefully how to separate the two areas, perhaps through the position of the sofa, or even by choosing the island, of which we talked about in our article dedicated to modern style kitchens. In addition to this, another protagonist of the kitchen area is obviously the table, ready to host guests and friends, but also the meals of the inhabitants of the house. Once the division of spaces has been defined, you can concentrate on choosing the furnishing elements of the open space: bookcases, tables, lamps, latest generation technological devices and so on. All without forgetting the essential characteristics of a luxury open space: functionality, comfort and precious materials, such as marble for the kitchen and wood or stone for the living area.

The simplicity of open spaces in a modern style

With regard to a luxury open space, the modern style is characterized by its simplicity and essentiality. The modern furniture of an open space is clean and minimal, dominated by linear and geometric shapes, which favor both elegance and functionality. A luxury open space with a modern design must also include technological and innovative elements, to be balanced with refined furnishing accessories and natural materials, such as wood and stone.

Although minimalism reigns in modern-style luxury open spaces, in some of them there is also the choice of materials traditionally considered more luxurious, such as marble. Staying on the subject of materials, but moving on to wood, the modern style favors uncarved and rough wood, to foster a sense of simplicity and naturalness. In a modern-style luxury open space, wood can also be used for floors and walls, in addition to furnishing elements, to generate an elegant yet contemporary-looking effect.

Lighting and colors in a luxury open space

Another essential element for furnishing a luxury open space is the choice of lighting. The latter in fact is decisive in the perception that is transmitted with respect to the environment as a whole, so it certainly cannot overshadow. The heart of a luxury open space, as previously mentioned, are the sofa - as regards the living area - and the table or island - as regards the area dedicated to the kitchen. The lighting of a luxury open space must therefore enhance these elements, with LED lights, ground spotlights and designer lamps, if you choose the modern style, or elegant and refined chandeliers, in the case of the classic style.

Furthermore, modern design tries to make the most of natural light whenever possible, while a more classic open space can also be illuminated by yellow and warmer lights. Finally, moving on to the choice of colors, the modern style for luxury open spaces prefers imaginative and creative combinations in terms of color. The colors can be both very bright and bright and neutral, such as the widespread white, ivory, silver and black. A luxury open space in a classic style will instead have a neutral or dark color. White, beige, dove gray, anthracite gray, black are in fact ideal for creating an elegant and refined atmosphere.

Everything about the most luxurious aircraft in the world

All the information you need about the most luxurious airplanes in the world: their exclusive features, their prices and interiors, but not only. Also discover all the ranking of the most expensive jets in the world and the incredible comforts of the most incredible luxury aircraft.

TABLE OF CONTENTS:

• The most luxurious planes in the world
  
• The wonderful interiors of luxury aircraft
  
• The most expensive private jets in the world

The most luxurious planes in the world

Traveling by plane has become a habit for almost all the inhabitants of the planet and not a luxurious or exclusive way of getting around. However, this only applies to certain types of travel, as there are airplanes that are so luxurious that they are only available to the richest people on the planet. These aircraft are unique in terms of size, characteristics and above all for their interiors, which ensure truly exclusive comforts and services. The most luxurious planes in the world are obviously private and have staggering prices, but they allow their very wealthy owners to reach their destinations quickly, comfortably and… showcasing their class.

Who are the lucky ones who have these luxurious planes at their disposal? These are famous actors such as Jackie Chan, billionaires former presidents of the United States of America such as Donald Trump and aristocratic figures from the United Arab Emirates, such as Prince Al-Waleed bin Talal. The customizations they demanded for their private jets range from unique exterior decorations, such as the intertwined dragons painted on Jackie Chan's plane, to ballrooms and cinemas inside the aircraft.

The wonderful interiors of luxury aircraft

As mentioned above, the most luxurious airplanes in the world are made unique above all by the comforts and services that they hide inside. Similar to luxury campers, which we have already talked about in another article, even the luxury private jets have classy interiors equipped for every need. The interiors of these luxury aircraft can include LED lights, leather seats, flooring in glass or other precious materials, maxi screens, surround sound systems and fully equipped kitchens to be made available to personal chefs. But not only.

The most luxurious airplanes in the world also offer latest generation technologies, such as smartphone control of lights, temperature and seats, without sacrificing an elegant and refined style in terms of design. Do you think this is enough? It is not so. These very expensive aircraft also include large double bedrooms, marble bathrooms, aquariums, cargo spaces designed to accommodate supercars, but also environments for relaxation - such as wellness rooms - or for entertainment - such as pool halls and indoor cinemas. All crowned by finishes made of precious and very expensive materials.

The most expensive private jets in the world

Now it’s time to find out which are the most expensive private jets in the world. More than airplanes, these planes look like the most exclusive luxury hotels with the addition of the ability to take flight. Obviously the prices of these jets are prohibitive, but their characteristics are truly unique: let's find out.

• GULFSTREAM G650 - 65 million dollars - It is the fastest way on the market for business executives, government officials and celebrities who want to get to their destinations quickly and without sacrificing any comfort.
• BOMBARDIER GLOBAL 8000 - 71 million dollars - This jet represents the best balance between comfort, speed and the ability to withstand transoceanic travel.
• BOMBARDIER GLOBAL 7000 - 72.4 million dollars - Four separate and luxuriously furnished living spaces, along with larger than standard windows, offer passengers maximum comfort and breathtaking views.
• BOEING BUSINESS JET 2 - 73 million dollars - This aircraft is fully customizable and sets a benchmark against the favorite private jets of businessmen and politicians.
• AIRBUS A319 ACJ - 77 million dollars - Able to accommodate 18 passengers, this luxury aircraft also includes an office, two bathrooms, a bedroom with private bathroom and three areas dedicated to dining and relaxation.
• BOEING 737 BUSINESS JET - 80 million dollars - This is a private jet with a capacity of 19 passengers and capable of flying for up to 12 hours without the need for refueling, as well as offering the latest technology, luxurious bedrooms, health services and kitchen.
• BOEING 767 33A - 83,6 million dollars - This aircraft, also chosen by the Russian tycoon Roman Abramovic, can accommodate 30 passengers and ensure them, as well as the utmost luxury inside, also state-of-the-art safety systems against any eventuality.
• BOEING 757 - 100 million dollars - It is Donald Trump's private aircraft, who bought it in 2011 and customized it to make it even more luxurious in all its interior spaces.
• BOEING 747-8 VIP - 358 million dollars - This aircraft was originally designed to carry 450 passengers, but was customized by its very wealthy owner, making it a private jet including one of the largest flying meeting rooms in the world. world, two large living areas, various large screens and several bathrooms.
• AIRBUS A380 - 500 million dollars - We reach half a billion dollars with the most expensive aircraft in the world, namely the private jet of Prince Al-Waleed bin Talal, who bought this aircraft for 300 million dollars and had it modified to transform it into the most luxurious private plane in the world: just think that this type of plane can accommodate up to 800 people, while that of the Saudi prince includes indoor parking for his supercars, Turkish baths and spa treatments, a concert hall, various flat screen televisions, an elevator and interiors made with the finest materials.

Taxes and luxury goods: everything you need to know

The taxation on luxury goods in Italy has undergone several regulatory changes over the years, with decrees and reforms by governments that have alternated. Today, luxury taxes differ according to the type of property: real estate, cars, boats ... but not only that, since some animals are also included. Let's make a recap.

TABLE OF CONTENTS:

• The regulatory situation in Italy on luxury goods
  
• Which luxury goods are taxed in Italy?
  
• Houses and swimming pools
  
• Private boats and aircrafts
  
• Cars and motorcycles
  
• Animals

The regulatory situation in Italy on luxury goods

In Italy there are various regulations and decrees regarding the taxation of luxury goods, since the different categories of these properties are taken into consideration within different regulatory documents. For example, with regard to luxury houses, the last update dates back to 2014, with article 33 of the Legislative Decree 175/2014, but we are still waiting to find out what innovations the 2022 land registry reform, subject of a recent article, will bring in this field.

Other categories of luxury goods were instead taxed with the so-called “Save Italy Decree”, or the D.L. n. 201/2011, and the Law n. 44/2012 of conversion of the D.L. n. 16/2012. Subsequently, changes were made to the taxation of some of these luxury goods with the so-called “Decree of doing” (Legislative Decree No. 69/2013, converted into Law No. 98 of August 9, 2013) and the European Law 2013 (Law No. 97 / 2013) relating to aircrafts. But let's find out which luxury goods are taxed in Italy.

Which luxury goods are taxed in Italy?

In Italy, the first most important category that is subject to a kind of luxury tax is real estate. In particular, those that are defined as luxury homes, starting from characteristics and requirements - for example, certain types of private pools - which we will define better below.

But even among the means of transport, some have been identified that require extraordinary taxation, as luxury goods: we are talking about certain types of boats, cars and motorcycles. But it does not end there, since even the possession of some animals provides for a specific taxation for the owners: let's find out in more detail what these categories of luxury goods are.

Houses and swimming pools

The topic of taxation on luxury properties has already been dealt with in a recent article dedicated to this topic, to which we refer you for further information. However, if we want to briefly summarize the situation, it can be said that the owners of luxury homes cannot take advantage of the tax benefits that are guaranteed for all other homes that do not fall into this type. First of all, the registration tax title to be paid is equal to 9% (instead of 2%) of the property's cadastral value.

Furthermore, when a house is defined as luxury, it cannot receive the concessions that normally belong to a first home and not even the concessions on houses given on loan for use to children or parents who withdraw a reduction of 50% of the IMU and TASI, except for luxury homes and so on. More specifically, as regards private pools, the latter do not in themselves constitute an asset with respect to which a luxury tax must be paid, but, if they exceed a certain size, they transform a house into a luxury property, with all that entails in terms of taxation.

Private boats and aircrafts

While introducing the category of means of transport that require the payment of a luxury tax, one cannot but start with private boats, with respect to which the latest regulatory updates have arrived with the aforementioned “Decree of doing”, which has substantially canceled the tax on boats up to 14 meters in length and halved the amount for those between 14,01 and 20 meters in length. On the other hand, the tax for boats over 20 meters in length remained unchanged.

Passing from the waters to the skies, the decree law n. 201/2011, on the other hand, introduced the obligation to pay a tax on private aircraft registered in the National Aeronautical Register held by ENAC (National Agency for Civil Aviation). The tax is due at the same time as the request for the issue or renewal of the airworthiness review certificate and must be paid with reference to the entire period of validity of the certificate.

Cars and motorcycles

Let's go back to the more traditional means of transport to talk about the luxury car tax 2022, which we discussed in our recent article dedicated specifically to the topic, with respect to which we promptly explain the situation. To give just general information, we can say that the regional surcharge to the car tax - the so-called “super car tax” - applies to cars with power above 185 kW.

Turning instead to motorcycles, as for cars, the criterion for triggering the additional tax is the power of the engine: for motorcycles with a power greater than 11 kW, owners will have to add an extra figure to the tax for each kW in excess. compared to 11, also based on the environmental class of the vehicle. In any case, the amount to be paid is often linked to different variables, also depending on the Region of registration, therefore there is no formula valid throughout Italy, but it is always possible to use the automatic calculator on the ACI website or of the specific Regions websites.

Animals

Finally, we come to very particular luxury goods, given that they are living beings. Yes, because in Italy there is also a luxury tax on certain categories of animals, such as horses. The possession of horses can in fact trigger an assessment based on the income evaluation, but only if they are riding horses - that is, from equestrian or riding competition - or racing horses.

While, for dogs, however in Italy there is no luxury tax to be paid, it must be said that food and veterinary care are taxed with a VAT of 22%, much more than in other European countries, such as Spain and Germany.

This is how we close this summary about the taxation on luxury goods in Italy, but, if you are interested in a specific category among those listed, we suggest you deepen the details by reading the dedicated articles linked above or available online!

Metaverse Fashion Week: many luxury brands were present

Also luxury fashion gets to the virtual world with the Metaverse Fashion Week, which also brought into it many fashion brands for a four-day digital fashion event. The fashion week in the metaverse confirmed this growing trend in the luxury fashion market, increasingly central also in the virtual world.

TABLE OF CONTENTS:

• Luxury fashion brands in the metaverse
  
• Highlights from the Metaverse Fashion Week
  
• Luxury goods protagonists in the metaverse

Luxury fashion brands in the metaverse

As we have written in a recent article about the luxury real estate market in the virtual world, there are already many luxury brands that have debuted in the metaverse, including Gucci, Dolce & Gabbana, Balenciaga, Louis Vuitton and Moncler. These luxury fashion brands testify how the market for luxury clothes and classy accessories in the virtual world is already flourishing, also thanks to many VIPs who have paved the way for the purchase of virtual products signed by famous brands. This trend was definitively confirmed by the Metaverse Fashion Week, which was held on Decentraland, the platform based on the Ethereum blockchain technology, from 24 to 27 March. The event was a great success among luxury fashion brands, as many of them participated with original digital creations, created specifically for the event.

Some names? The fashion week in the metaverse put together also Dolce & Gabbana, Hugo Boss, Etro, Giuseppe Zanotti, Hogan, Dundas, Tommy Hilfiger, Philipp Plein and many others. The modalities of the presence of the fashion brands at this event were mainly two: the format of the virtual show, on the model of the traditional ones of the Fashion Week, and the exhibition of Non Fungible Token, namely digital products certified through the blockchain technology. An example above all is represented by Philipp Plein, who already spent about 1,4 million dollars for a commercial space on Decentraland, and then presented at Metaverse Fashion Week a collection of virtual clothes and accessories, in a limited series of ten pieces, with a value between 1.500 and 15.000 dollars each.

Highlights from the Metaverse Fashion Week

The Metaverse Fashion Week was a four-day event dedicated to virtual fashion and represented the first event of this dimension in the metaverse. The protagonists, in addition to the luxury fashion brands, were the avatars of the models who walked the runway and those of the public, in virtual locations with attention to every detail and animated by music, as typically happens during these events around the world. real. Obviously, all the clothes, accessories and outfits were made using wearable NFTs, available for purchase for event participants. Any numbers on the Metaverse Fashion Week? More than 60 luxury fashion brands took part in the virtual event, for a total of about 500 different looks that paraded on the digital catwalks of the first fashion week in the metaverse.

With all its peculiarities related to the innovative way of organizing the event, this virtual fashion week nevertheless recalled the classic ones in Milan, Paris and New York, gathering thousands of participants even in public. In fact, visitors had the opportunity to follow the very first fashion shows in the metaverse. But not only. They also had the opportunity to participate in virtual aperitifs or enter virtual boutiques, just like in Milan during the week of Fashion Week. And among them there were also celebrities, such as the Mexican singer Thalìa, one of the most popular in Latin America, who showed on social media the entrance of her avatar in one of the virtual spaces of Decentraland. Within these environments, each brand has set up a stand to sell their NFTs and meet the Metaverse Fashion Week audience.

Luxury goods protagonists in the metaverse

As witnessed by this first Metaverse Fashion Week, the luxury goods market is increasingly flourishing in the virtual world. In fact, in recent months, the metaverse - or rather, the various autonomous metaverses that already exist - has become the scene of the sale and purchase of luxury items and, according to an estimate by the Morgan Stanley bank, will represent more than 10% of the luxury goods market by 2030, for a figure that is around 45 billion euros compared to the more than 400 total in the sector. The trend of the fashion and design sector in the metaverse is therefore experiencing exponential growth, but is destined to grow further.

The link between luxury clothing brands and the virtual world is in fact increasingly close, and also passes through the world of NFTs and cryptocurrencies. In addition to the most exclusive brands, then, also brands that operate on a larger scale such as Nike, which has recently expanded its registered brands to products made exclusively for the virtual world, have also arrived in the metaverse. The fashion and luxury sector represents and will represent the area with the fastest growth in the metaverse, where more and more users are accumulating cryptocurrencies in their virtual wallets, which are essential for making virtual purchases. In short, luxury goods are increasingly protagonists in the metaverse, and the Metaverse Fashion Week is just the beginning.

The best castles to rent and for sale in Italy

There are many medieval castles in Italy which have been transformed into museums and exhibitions for the public, but there are also others where you can spend an extra-luxury holiday, without forgetting the castles for sale, which can be transformed into exclusive luxury homes. Let's find out where these properties are located, how much it costs to rent them for a period and where you can find those for sale.

TABLE OF CONTENTS:

• Where are the medieval castles in Italy?
  
• The italian castles for sale
  
• The best castles to rent for a vacation

Where are the medieval castles in Italy?

Castles are certainly the most you could wish for when it comes to luxury homes. As we already wrote, in Italy there is also a cadastral category (A/9) specifically dedicated to these exclusive properties. Of course, the luxury real estate market also includes other options, such as private islands or even mountain chalets, but castles represent the residence of dreams, or rather, of fairy tales. In particular, there are several medieval castles for sale in Italy, but also others where it is possible to spend a holiday of absolute luxury and relaxation, immersed in unique landscape contexts and characterized by the charm that only such structures are able to convey.

To date, most of the castles on the Italian territory are in fact used as luxury hotels, including spas, wellness centers, comforts and services typical of the most exclusive hotels, which have been the subject of another recent article. Medieval castles in Italy, both for sale and for rent, are found mainly in the North - especially in Piedmont, Trentino Alto Adige and Friuli Venezia Giulia - and in the center of the country - especially in Tuscany and Umbria -, but there are also options in the Southern Italy, all to be discovered.

The Italian castles for sale

Buying a luxury castle in Italy is a very exclusive possibility, as these properties are characterized by unique locations, enormous dimensions and also by an incredible historical value. For these reasons, the castles for sale have staggering prices, but also offer the possibility of owning truly unique and exclusive properties: let's discover a selection of ten castles for sale in Italy, with their prices.

• Terni (Umbria) - 2.500.000 euros: On the border between Umbria and Lazio, this property of over 2.300 square meters includes a small castle (6 bedrooms) with wellness center, a restaurant, three villas (14 bedrooms), a stable (350 square meters) and a shed for tools (1,200 square meters), surrounded by an estate of about 18,3 hectares.
• Alessandria (Piedmont) - 2.800.000 euros: This castle with park, located on the border with Monferrato, has been classified as a national monument since 1908 and includes a total of 10 bedrooms and 14 bathrooms, surrounded by approximately 6.900 square meters including a wooded park.
• Foligno, Perugia (Umbria) - 3.500.000 euros: A medieval castle located in the center of Umbria that covers an area of ​​about 500 square meters, for a total of 5 bedrooms and 6 bathrooms, and encloses a garden, also offers a private chapel, within a 4-hectare property.
• Trento (Trentino Alto Adige) - between 3.000.000 and 5.000.000 euros: This medieval castle with park is located about 20 kilometers from Trento in a panoramic position, with a view that goes from the Alps to Lake Garda, and includes 3.600 square meters of buildings (13 bedrooms and 13 bathrooms), with a surrounding park of 12 hectares.
• Ivrea, Turin (Piedmont) - 4.850.000 euros: The castle of Montalto Dora is located on Mount Crovero, in the heart of the Canavese area, and has an area of ​​over 2.000 square meters, with a paved courtyard, 11 bedrooms, 13 bathrooms and a 15th century chapel, within a property of 6,6 hectares which also includes a small castle and a farmhouse.
• San Miniato, Pisa (Tuscany) - 5 milioni di euros: This 7.520 square meter estate, located on the Pisan hills, is surrounded by 110 hectares of land and an olive grove of 1.900 trees) ideal for producing Tuscan olive oil.
• Trento (Trentino Alto Adige) - 16.000.000 euros: Castel Valer, built in the thirteenth century, is located in the Val di Non and has belonged to the Spaur counts since 1368, also being a recently renovated property, without however damaging any of the original charm of this medieval castle.
• Sorrento (Campania) - private negotiation: The only castle for sale on this list is located in Campania and overlooks the sea, complete with a private beach, olive groves, vineyards and citrus groves, which overlook the islands of the Gulf of Naples, within an estate of 30 hectares.
• Firenze (Toscana) - private negotiation: This castle in the heart of Chianti, located between Florence and Siena, includes an internal courtyard, 25 bedrooms and 33 bathrooms, surrounded by a land of about 90 hectares, of which 12 are vineyards, 30 olive groves and 30 arable land.
• Siena (Toscana) - private negotiation: Let's stay in the Tuscan countryside for this medieval fortress of the 12th century, with an area of ​​600 square meters, 6 bedrooms, perfectly preserved battlements and a breathtaking view of the surrounding hilly landscape, typical of the Sienese hills.

But the castles for sale in Italy do not end there: to discover the others and present your purchase offer, we suggest you take a tour of the dedicated Castello in vendita website.

The best castles to rent for a vacation

After an overview of which and where are the castles for sale in Italy, it's time to propose you a selection of the best castles to rent for a holiday, always on the Italian territory.

• Camemi Castle (Sicily) - This castle, located on the hills of the Val di Noto, now houses a 5-star resort that offers maximum comfort in a breathtaking landscape, as well as a swimming pool and rooms with Jacuzzi and fireplace. Price: around 140 euros per night for a double.
• Castello di Spessa (Friuli Venezia Giulia) - A classy resort in the heart of the Collio Goriziano, including a golf course, three restaurants and surrounded by vineyards where you can follow very high quality tasting itineraries. Price: around 180 euros per night for a double.
• Borgo dei Conti (Umbria) - This ancient noble residence now houses a 5-star resort, surrounded by a property of about 20 hectares, including a swimming pool, relaxation paths and an exclusive restaurant called Limonaia. Price: around 200 euros per night for a double.
• Relais La Suvera (Tuscany) - A 5-star hotel located in Casole d’Elsa (Siena) and immersed in the unique and suggestive landscape of the Tuscan hills. Price: around 300 euros per night for a double.
• Castello di Guarene (Piedmont) - This Piedmontese castle has been transformed into a 5-star hotel, including a spa, swimming pool carved into the rock and a restaurant, as well as offering a unique view of the Langhe. Price: around 320 euros per night for a double.
• Castello di Velona (Tuscany) - This castle from the year 1000 is located near Montalcino, in the heart of the Val d'Orcia, and houses a 5-star hotel with a panoramic swimming pool, restaurant and spa. Price: around 400 euros per night for a double.

The future of luxury brands in the name of sustainability

The future of the most famous luxury brands has embarked on the path of sustainability. From the choice of materials to environmental policies, let's’ discover how we will arrive at a more sustainable luxury fashion, taking also a look at how the pandemic impacted on this trend.

TABLE OF CONTENTS:

• Luxury brands and sustainability
  
• Sustainable luxury fashion
  
• Luxury and sustainability: did the pandemic also have an impact?

Luxury brands and sustainability

The issue of sustainability is now central to all market segments, from energy to food, from finance to real estate. And obviously the world of luxury brands is no longer an exception. Although fashion and luxury have always been associated with the use of refined materials and very expensive production chains, today even the most famous brands in the sector are increasingly attentive to sustainability in their business management. Even luxury brands are therefore starting a green approach, in line with what is happening in other industrial sectors and with what is now widely agreed at a social level, especially among youths. The era of so-called “sustainable luxury” has therefore begun, that is a new way of conceiving exclusive products and accessories in a perspective that takes into account both the sales and the image of brands and the environmental impact they have on the planet. This trend was confirmed by the LuxCo2030: A Vision of Sustainable Luxury report, created by the US consulting firm Bain & Company in collaboration with the London-based company Positive Luxury.

This analysis outlines the characteristics that a luxury brand must have in 2030, starting from five guidelines that will guide corporate strategies:

• redefinition of the purpose of brands
• decoupling of volume growth
• traceability of supply chains
• growth of environmental and social commitment
• creation of economic value starting from sustainability.

This luxury revolution in the direction of sustainability is configured in the name of environmental protection and attention to social issues, through the growing demand for more sustainable products. Basically, luxury brands are asked to take into account the social and environmental impact they generate, given that sustainability not only includes aspects related to respect for the planet, but also related to the protection of workers. In a nutshell, all those initiatives of luxury brands that fall within the context of sustainability concern at the same time the reduction of the environmental impact that production processes generate and the commitment to guarantee adequate working conditions for all employees, in order to have a positive impact on the planet both at an environmental and social level.

Sustainable luxury fashion

To achieve sustainable luxury fashion, brands will have to implement production processes that guarantee sustainable products that match contemporary needs and tastes. And, even in the field of fashion, help in this direction could come from technology, both to meet the needs of consumers, especially the youngest, and to identify innovative tools that allow the most famous fashion brands to stay on top. The brands will be able to achieve the goal of sustainability also through the proposal of more durable and qualitative products, but also by optimizing their production chains. In fact, it will be essential that technology supports brands in reducing inventory surpluses, as well as eliminating waste and optimizing orders, and the related transports.

It is also expected that, having reached the threshold of the year 2030, fashion brands could derive as much as 20% of their turnover from second-hand goods, increasing the profit margin on the single product up to 40% and opening doors to the rental of luxury goods (although, as we have found with respect to luxury bags, the trend is already growing). Another key role, in addition to technology, will be played by suppliers of raw materials, who will have to ensure a minimum environmental impact and attention to social issues. And here we are already talking about organic cotton t-shirts, garments made with production waste or with plastic recovered from the sea, as well as new materials deriving from recycling or old garments. The best known cases are Stella McCartney's vegetable leather made from mushrooms, the Gucci Vault projects, Alessandro Michele's portal for the sale of second-hand items and Valentino Vintage.

Luxury and sustainability: did the pandemic also have an impact?

An important impact on the relationship between luxury and sustainability, and on brands in the fashion field in general, was also generated by the Covid-19 pandemic. This situation, which has now been present for more than two years, has encouraged brands to become aware of the need for corporate policies aimed at sustainability, as well as causing a slowdown in the luxury market. The Altagamma-Bain Worldwide Market Monitor 2020 study found losses for the luxury sector in the year of Covid-19 of between 20 and 22% in the field of personal luxury goods (fashion, jewelry, accessories, cosmetics). But the pandemic has only made it more urgent and fostered a trend already underway with respect to consumer preference for brands that have a positive impact on the environment and society.

The cause? The pandemic has made even more evident existing problems such as overproduction, the high environmental impact of the fashion sector, incorrect distribution of value and enormous shortcomings even in terms of social responsibility. These factors, too, led to a 93% profit plunge in 2020 for the fashion industry, as noted by the report from consulting firm McKinsey. But the luxury market is destined to restart, also thanks to the growing attention to sustainability. This is why the future of luxury fashion will certainly have to be sustainable, starting from the production and supply chain, up to the social aspects related to the protection of workers. What awaits us, from now to 2030, is a world of luxury brands increasingly in the name of sustainability.